Also this year – thanks to the Flora Toscana participation – LIFE Subsed took part to the IPM Essen fair. This fair is one of the most important fairs in floriculture sector in the world, and this year 54,000 (+1,200 compared to 2019) visitors from 100 countries came to see the products and services of the 1,538 exhibitors. More than ever, climate change and sustainability have been the dominant subjects at the fair. This context has been perfect for the dissemination of the contents of the LIFE SUBSED project, and several positive opinions have been collected by visitors to the stand organized by Flora Toscana.
LIFE Subsed at IPM ESSEN 2019 – 22-25 January 2019
From January 22nd to 25th the IPM ESSEN 2019 was held, the most important international fair for the gardening sector. The participation of around 1,600 exhibitors from 50 countries and international experts makes IPM ESSEN the world’s number one platform for the exchange of information and the creation of orders in the gardening sector. From floriculturists to garden center owners, to members of the GaLa, the association of German gardeners and nurserymen, to florists: visiting Messe Essen, everyone will benefit from valuable insights, innovative products and lots of useful information for their business.
The event is a unique opportunity for the dissemination of the LIFE Subsed project, and for the presentation of the future commercial offer that will derive from it. The coordinator Flora Toscana took care to present at its stand the objectives and expected results of the European project LIFE Subsed.
During the fair, information material was distributed to the various stakeholders in the sector: the following is portrayed by the project manager LIFE Subsed Dr. Maria Castellani with the manager of the province of Pistoia Renato Ferretti.
Furthermore, during the event the networking relationship with the LIFE AgriSed project was further consolidated. In the pictures below, Dr. Castellani delivers information material to the staff of Agri Vivai, coordinator of the LIFE AgriSed project.