Also this year – thanks to the Flora Toscana participation – LIFE Subsed took part to the IPM Essen fair. This fair is one of the most important fairs in floriculture sector in the world, and this year 54,000 (+1,200 compared to 2019) visitors from 100 countries came to see the products and services of the 1,538 exhibitors. More than ever, climate change and sustainability have been the dominant subjects at the fair. This context has been perfect for the dissemination of the contents of the LIFE SUBSED project, and several positive opinions have been collected by visitors to the stand organized by Flora Toscana.
The IFTF fair is one of the most important events for world floriculture. More than 300 exhibitors from over 30 countries and over 25,000 visitors from over 100 countries took part in the event, which represents a very important opportunity for the exchange of information and the start of cooperation. During the event, the Flora Toscana team exhibited the objectives and expected results of the LIFE Subsed project to its visitors, and distributed the gadgets and promotional material produced during the project.