LIFE SUBSED at MyPlant fair in Milan – 23-25 February 2022

The Flora Toscana team brought the LIFE SUBSED project to the MyPlant international fair, which was held in Milan from 23 to 25 February 2022.

Although the COVID-19 pandemic has impacted communication and dissemination activities, the resumption of fairs constitutes an unparalleled opportunity for the dissemination of the solutions proposed by LIFE SUBSED.

During the fair, Flora Toscana technicians illustrated the objectives, results and actions of the LIFE SUBSED project, gathering the feedback and interest of operators in the sector.

LIFE SUBSED at the International Floriculture Trade Fair IFTF2021 – 3-5 November 2021

Flora Toscana brings LIFE SUBSED to the IFTF2021 in Netherlands!!

The Cooperative took part in the International Floriculture Trade Fair IFTF2021 which was organized by HPP Exhibitions and held from 3 to 5 November 2021 in Vijhuizen at Expo Haarlemmermeer.

With its 10th edition (after a forced pause in 2020 due to the COVID-19 pandemic), the fair promotes the trade of flowers and potted plants, aiming at the same time at increasing their production and consumption.

IFTF is an international platform where developments and trends in the horticultural sector are discussed, and represents a valid opportunity to promote the contents and results of the LIFE SUBSED project and its circular strategy.


LIFE SUBSED at the FRUIT ATTRACTION 2021 – 05-07 October 2021

The Fruit Attraction international fair took place from 05 to 07 October in Madrid. Caliplant Agro S.L organized a series of meetings and seminars to present and illustrate the contents and activities of the LIFE SUBSED project.

Our Juan Miguel Rubio coordinated the technical team, composed by Juan Luis Jiménez Martínez and Oussama Hamza, in strong dissemination action in favor of the LIFE SUBSED project.

The technicians Juan Miguel Rubio and Oussama Hamza.


The technician Juan Luis Jiménez during a meeting with the Peruvian company Inka’s Berries, discussing the possibility of converting marine sediment into commercial substrate.


Aroa González, project financial manager for Caliplant Agro S.L, together with Pilar Legua and Pablo Melgarejo from UMH and the President of the Region of Murcia, Fernando Lopez Miras.


Antonio Luengo Zapata, Minister of Water, Agriculture, Livestock, Fisheries and Environment of the Region of Murcia, together with the director Víctor Serrano and the scientists of the Instituto Murciano de Investigación y desarrollo Agrario y Medioambiental.


Emilio Bascuñana Galiano, Mayor of Orihuela, together with Víctor Valverde Sáez, Councilor for Emergencies, Rural Development, Employment Promotion and Agriculture.


Víctor Roberto Serrano Conesa director of IMIDA, Instituto Murciano de Investigación y Desarrollo Agrario Medioambiental.


Caliplant’s technical team illustrating the LIFE SUBSED project to several visitors from various companies.


Amine Bennani, manager of STE PHYTO LOUKKOS SARL, a company based in Morocco, specialized in innovation in the field of plant protection and nutrition.


Mateu Chilet, Business Development Manager of Genesis Innovation Group, an international company highly specialized in the production of new protected varieties on a global scale.


The technical team of the Diamond Seeds company, S.L. specialized in the selection, production, development and marketing of vegetable variety seeds and member of the International Seed Federation (ISF) and of the Professional Association of Selected Seeds (APROSE).


Angel Pino, Research and Development director of the Anecoop Group, a group of Spanish citrus cooperatives very active in improving the environment.


Miguel Bilbao, technical director of Agrosana Servicios Agrícolas, a company with various areas of activity related to agriculture, operating both in the Region of Murcia and in the north-east of Almería.


Pedro Fernandez Henarejos Garre president of SOLTIR (Sol y Tierra Campo de Cartagena), a company operating in the marketing and distribution of fruit and vegetables at national and European level, together with Jose Antonio Martínez Sanchez, managing partner of the same.


Fernando Cosme, Director of the companies Torremendo lo Costa SL, Rambla Salada S.L and Proap SL, specialized in the cultivation of citrus, stone fruit and grapes.


Daniel Rivero, Director of Viveros Rivera, a gardening plant production and marketing company based in Malaga.


Members of the C.V.V.P – Compañía de Variedades Vegetales Protegidas.

LIFE Subsed at IPM ESSEN 2020 – 22-25 January 2020

Also this year – thanks to the Flora Toscana participation – LIFE Subsed took part to the IPM Essen fair. This fair is one of the most important fairs in floriculture sector in the world, and this year 54,000 (+1,200 compared to 2019) visitors from 100 countries came to see the products and services of the 1,538 exhibitors. More than ever, climate change and sustainability have been the dominant subjects at the fair. This context has been perfect for the dissemination of the contents of the LIFE SUBSED project, and several positive opinions have been collected by visitors to the stand organized by Flora Toscana.

LIFE Subsed at the International Floriculture Trade Fair 2019 in Vijfhuizen (Netherland) – 6-8 November 2019

The IFTF fair is one of the most important events for world floriculture. More than 300 exhibitors from over 30 countries and over 25,000 visitors from over 100 countries took part in the event, which represents a very important opportunity for the exchange of information and the start of cooperation. During the event, the Flora Toscana team exhibited the objectives and expected results of the LIFE Subsed project to its visitors, and distributed the gadgets and promotional material produced during the project.