In parallel with the cultivation activities, monitoring activities have started by taking and analysing samples obtained from each cultivar.
Also this year – thanks to the Flora Toscana participation – LIFE Subsed took part to the IPM Essen fair. This fair is one of the most important fairs in floriculture sector in the world, and this year 54,000 (+1,200 compared to 2019) visitors from 100 countries came to see the products and services of the 1,538 exhibitors. More than ever, climate change and sustainability have been the dominant subjects at the fair. This context has been perfect for the dissemination of the contents of the LIFE SUBSED project, and several positive opinions have been collected by visitors to the stand organized by Flora Toscana.
The contents of the LIFE Subsed project were presented to the students of the floriculture course of the University of Florence, accompanied by Professor Baldi as part of a training exercise that was conducted at the Flora Toscana headquarters.
The IFTF fair is one of the most important events for world floriculture. More than 300 exhibitors from over 30 countries and over 25,000 visitors from over 100 countries took part in the event, which represents a very important opportunity for the exchange of information and the start of cooperation. During the event, the Flora Toscana team exhibited the objectives and expected results of the LIFE Subsed project to its visitors, and distributed the gadgets and promotional material produced during the project.
LIFE Subsed at IPM ESSEN 2019 – 22-25 January 2019
From January 22nd to 25th the IPM ESSEN 2019 was held, the most important international fair for the gardening sector. The participation of around 1,600 exhibitors from 50 countries and international experts makes IPM ESSEN the world’s number one platform for the exchange of information and the creation of orders in the gardening sector. From floriculturists to garden center owners, to members of the GaLa, the association of German gardeners and nurserymen, to florists: visiting Messe Essen, everyone will benefit from valuable insights, innovative products and lots of useful information for their business.
The event is a unique opportunity for the dissemination of the LIFE Subsed project, and for the presentation of the future commercial offer that will derive from it. The coordinator Flora Toscana took care to present at its stand the objectives and expected results of the European project LIFE Subsed.
During the fair, information material was distributed to the various stakeholders in the sector: the following is portrayed by the project manager LIFE Subsed Dr. Maria Castellani with the manager of the province of Pistoia Renato Ferretti.
Furthermore, during the event the networking relationship with the LIFE AgriSed project was further consolidated. In the pictures below, Dr. Castellani delivers information material to the staff of Agri Vivai, coordinator of the LIFE AgriSed project.
LIFE Subsed at the Flora Toscana end-of-year meeting held in Pescia on 21 December 2018
In the context of the End-of-Year Meeting of Flora Toscana, which was attended by the Regional Councilor for Agriculture Marco Remaschi, the Regional Councilor Marco Niccolai, the President of the Nursery District Francesco Mati and the President of the Inter-Province Nursery District of Pistoia and Lucca Marco Carmazzi, the LIFE Subsed project has been presented.
Participation in the event of various public and private authorities represented a strong point for the dissemination of the objectives and results of Subsed. Here are some photos of the event.
LIFE Subsed takes part in the European kick-off meeting held on 6 November at the Crowne Plaza hotel in Brussels
LIFE Subsed was presented at the European kick-off of LIFE17 projects by Dr. Maria Castellani, project manager for the Flora Toscana coordinator. The event, held at the Crowne Plaza Brussels hotel, represented an opportunity for discussion and networking with other projects and stakeholders from many parts of Europe.
The event agenda is available at the following link.
Photo gallery of the event
On Friday 5th October 2018, all the beneficiaries of the project met at the Flora Toscana headquarters, in Pescia (Italy), for the kick-off meeting of LIFE SubSed.
The agenda of the event is available in pdf format at this link.
The project presentation
The beneficiaries presentations
Presentation of management activity
Photo gallery of the event